You're invited to this free Webinar...

October 21, 2009

Learn how to maximize the benefits you provide to your constituents and increase your ForeSee Score.

Format: Webinar
Instructor: John Whalen, Director, User Experience & Design, e.magination
Time: 2:00 pm – 3:00 pm EST
Place: Online Webinar
Free, but Limited Availability - Register for this Webinar Now!

Register at: http://bit.ly/xK1B2

Webinar Topic:
You receive a flood of information about your web site – with ForeSee you receive information on Navigation, Functionality, Search and Look and Feel, but if you have a low score in one of these, what should you do? This webinar is designed to give you some concrete advice on the types of metrics you can collect both from ForeSee and other measure to make sure you’re delivering what your constituents really need – ultimately providing a great user experience which is demonstrated through a high ForeSee score.

Questions we’ll address:
• What should I do if I have a low ForeSee Score? What does that really mean?
• What kinds of metrics should I be collecting? What do they tell me?
• What low-cost or free tools are at my disposal for collecting Web 1.0 and Web 2.0 metrics?
• If I have all this data, now what? How can I give senior management something they can act on?
• Who should collect this data and how should it be reported?

Who Should Attend:
• Web/Content Strategists
• Strategic Communicators

Level:
• Intermediate

About John Whalen:
John Whalen has a PhD in Cognitive Science with 10 years of User-Centered Design experience. John’s specialty is improving user experience using a mix of one part in-depth user study, one part business needs, and one part use of expert knowledge of human vision, visual attention, memory and language. John has experience working with Fortune 500 clients in the financial, healthcare, eCommerce and government verticals. John's latest research interests are how social networking is influencing online activities, the extent to which persuasive design will impact user behavior, and measuring the user experience using eye tracking and neuro-marketing techniques.
johnwhalen@emagination.com
Twitter: @johnwhalen
Blog: http://managingexperience.com

About emagination:
e.magination is a full service Web presence and application development firm offering persuasive design brought to life by innovative use of technology. Our experience spans multiple industries, serving commercial, association and government clients, varying in size from small start-up organizations to Fortune 100 companies. Since our founding in 1992 we have produced more than 700 websites and applications, growing to be Baltimore's biggest design firm.
Web: http://www.emagination.com
News/Blog: http://emagination.com/News
Twitter: @emagination
Facebook: http://bit.ly/4fTWW7